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I'm

Athena,

licensed esthetician, 2x certified sugarist, and owner of Sugarista Mamacita (pronounced shoo-garr-e-stah mah-mah-see-tah!) I specialize in body sugaring, particularly Brazilians, and also offer traditional hard wax, upon request. For my sugar wax, I use a natural paste made from sugar, lemon, and water, which is safe for all skin types especially for those with sensitive skin or who suffer from skin conditions preventing them from getting waxed at all.

After spending a LARGE amount of years in retail as a manager, your girl was fed up with the rollercoaster schedule, kissing my weekends goodbye, and feeling on autopilot; I decided to go back to school. Despite being a 2x college dropout, this time hit different. I attended SFIEC in San Francisco, and once I finished my school tour, I was sold. I'm grateful to have had the most rewarding experience and not only was the first of my group to graduate, but pass State Board on the first attempt and get my license less than three weeks after graduating! I know it sounds super cliche, but there's a reason why they say it's never too late to figure what out what you want to do.  What's not to love - I create my own schedule and have a business to call my own. Which brings me to how I chose sugaring..

Ironically enough, I wasn't a fan of it- at first! I was introduced to sugaring at school during a demo and when the paste got stuck to my palm, I felt like that kid in The Little Giants movie that needed help to get unstuck, but knowing me I like to overcome that obstacle. Like many, I've faced countless trials and errors starting out, often feeling discouraged during those sticky situations. While each challenge tested my patience, every experience brought me valuable lessons. Now I mastered my craft and rest is history. ​​​​

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At Sugarista Mamacita, my mission is to empower individuals through the art of sugaring while fostering a body-positive environment. My commitment to natural hair removal has transformed beauty services into elevated and unique experiences as its becoming more popular in the US. I'm also dedicated to creating a safe and inclusive space where EVERYONE feels valued and accepted, regardless of their shape or size. 

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Sugaring is an ancient hair removal technique that is making a modern comeback as a popular alternative to waxing. This natural method involves using a paste made from sugar, lemon juice, and water to remove unwanted hair from the body. For curious minds, it is edible!

Additionally, sugaring adheres only to the hair and not the skin, making it a less painful option depending on your sensitivity. Many people also find that sugaring leads to finer regrowth over time, making it a preferred choice for long-term hair removal. ​​Some takeaways is it's never hot, always to room temp or slightly warm, eco-friendly, chemical-free, natural ingredients, reduces risks of ingrowns, & hypoallergenic! 

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So fun fact: My go-to clothing color palette is normally black, variations of beige, brown, and baby pink. I chose mainly pink for my establishment because it creates a welcoming and playful atmosphere! You either love it or hate it, though I hope it's more on the favorable side :) Pink is often associated with warmth, love, healing, and calmness, making it an ideal choice for a space where people can feel comfortable and resonates well when you come for your services. Like what The Pink Ladies said in Grease 2, "Think Pink!"

I picked the name "Sugarista Mamacita" to celebrate my Mexican roots with my passion for sugaring and wordplay! "Sugarista" is a feminine word for an esthetician who uses sugar paste as a hair removal method.

"Mamacita" adds a light-hearted playful and flirty (not acknowledging in the creepy way lol) vibe. It can also be used as a term of endearment. Funny enough I had another name for a year but I felt it wasn't the right fit whereas Sugarista Mamacita is a mix of humor & tradition that reflects a part of me!

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Text me (707) 867-7915

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Contact me via email

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